e've all got that certain location. You know the one. You excitedly tell your clients "Yeah! I've shot there before!" while thinking in the back of your mind "How am I going to make their video look different from the four other videos I've shot in that place?" I don't mean for that to sound cynical. As an artist that can be one of the best exercises to get your creative juices flowing. How do you see the familiar with fresh eyes? In this case Rob from Robert Michael Films had shot at the Four Seasons Biltmore in Santa Barbara several times before (What a terrible problem to have, right?). But instead of going into default mode and setting up shots he already knew would look good, he decided to challenge himself and change things up. He left the slider and the Ronin in the car and decided to only shoot on a tripod. The effect that decision had on this artistic film is that everything feels like it has been carefully crafted. You can almost feel Rob taking our eyes and going "Look at this. Now look at this." Throw in some intentional sound design and you've got such a dreamy and peaceful wedding trailer. This serves as a great reminder to always be intentional no matter what filmmaking technique you're using. If you're going to use camera movement that's fine, but make sure the shot you're trying to achieve justifies it and then nail the movement. If there's not a clear reason for using movement, you may actually be detracting from your story rather than enhancing it.

Video courtesy of Robert Michael Films

Music: "Sea of Stars" by Luke Atencio licensed by Musicbed